A design system that enables international growth & ownership
We empowered Tunify to scale globally with a conversion-driven website based on a flexible design system to launch new pages faster.
Tunify, the go-to music streaming service for retail, gyms, and hospitality, needed more than a website refresh—they needed a website to fuel their international growth.
We migrated their marketing website from WordPress to Webflow, uplifted their visual brand, optimized their user experience to drive free trials, and delivered a flexible no-code design system that enables Tunify’s team to independently build (landing) pages, personalize content for their audience, and optimize user journeys.
Optimizing the Macro Funnel
We took a deep dive into Sambrosa's user experience, identifying opportunities to make each visitor journey clear and effective
Funnel Simplification
We removed unnecessary contextual pages that added noise rather than value, and ensured every journey across the website pointed to the product page as the destination—simplified and straight to the point.
A Smarter Product Page
Instead of having different pages competing with each other for conversion, we created one smart product page, featuring all the necessary details and options customers needed.
Flexible Purchase Options
To support both new and returning customers, we innovated by offering a way to buy a one-time product or add a subscription seamlessly, adding flexibility to their purchasing decisions.
Uplifting Their Brand Language
To align with the new smart strategy, we made sure the visual identity matched the efficiency of the website.
Principle-Driven
We used brand principles to guide our design decisions, creating a clear strategy that brought Sambrosa's vision to life and communicated it effectively to visitors.
Visual Uplift
We delivered an uplift of Sambrosa's visual language, refreshing their brand identity to feel modern and approachable.
Enhanced Packaging Shots
We created high-quality packaging shots, together with Sandor van den berg, to make their products look irresistible.
Instant + Shopify = No-Code Efficiency
Using Instant combined with Shopify, we built a streamlined, efficient no-code environment for Sambrosa.
From Figma to Instant
We built a flexible design system in Figma and seamlessly translated it into Instant, enabling rapid iteration between tools and fully leveraging the no-code capabilities for efficient development.
Foundational Section System
We provided Sambrosa with a solid foundational section system to create landing pages with ease.
Faster Page Creation
A solid design system allows Sambrosa to edit pages 50% faster, which makes small edits as easy as they sound
Uitdaging & aanpak
Empowering ownership through design systems
What works today might need to evolve tomorrow. A high-conversion website is only as powerful as its ability to adapt, test, and optimize when needed. With our design system, Tunify gained full control to drive and sustain their digital growth.
Pure no-code flexibility
Built in Webflow, the design system allows marketers to create and customize landing pages effortlessly, without developers.
Reusable branded components
Pre-built Webflow components streamline page creation while maintaining a consistent brand identity.
Personalized Tutorials
Step-by-step video guides empower the team to manage updates, create new pages, and optimize content independently.
Data-driven control
Integrated with Google Analytics, and HubSpot, the system delivers actionable insights, empowering Tunify to refine user journeys and boost conversions—independently or with our support.
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Ons proces
A design that
drives conversions
Beautiful design is only one part of the solution. The system was built to convert visitors into free trial users.
Insights-driven design
Workshops and the 'Jobs to be Done' framework helped us shape better user journeys and create personalized landing pages for different audiences, like gyms, retail and hospitality.
Conversion-focused wireframes
We mapped visitor journeys to guide users seamlessly toward starting a free trial.
Enhanced user experience
A refreshed visual design elevates the brand while prioritizing usability and clarity.
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Supporting
international growth
The key to Tunify’s global expansion
lies in localizing the user experience.
Dynamic localization
Visitors can switch seamlessly between languages and regions (e.g., Dutch vs. French for Belgium).
Region-specific content
Tunify’s website adapts to show relevant artists, testimonials and much more based on the user’s location, ensuring a personal experience and improved conversion funnel.
Seamless data flow
Cookie data integration ensures marketing data is connected with their external tool to improve sign-up flows and personal experiences.
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Meer weten over hoe no-code jou kan helpen?
Het resultaat
We seamlessly migrated Tunify’s website from WordPress to Webflow and uplifted their user experience to focus on boosting conversions. Through in-depth workshops and the 'Jobs to be Done' framework, we identified key customer needs and mapped user journeys designed to convert visitors into free trial users. These insights guided the creation of detailed wireframes focused on clarity and engagement.
To ensure long-term scalability, we developed a flexible no-code design system that enables Tunify’s team to independently build pages, personalize content for their audience, and optimize user journeys with tools like Google Analytics (including UTM tracking), Cal.com, and HubSpot. The platform was further localized to provide region-specific, personalized experiences, offering Tunify a future-proof solution to support their global growth ambitions.
Additionally, we localized the platform to deliver personalized, region-specific experiences, providing Tunify with a future-proof foundation for global growth.
Vertrouw ons niet blindelings
Here it comes
Richard Rooij
Meer weten over hoe no-code jou kan helpen?
Erwin Luijendijk
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