Taking document management international in just 2 weeks
How fast is fast? Using no-code workflows, we built a platform for Caya - the document management software for small and medium-sized businesses - in just two weeks time.
Caya automates workflows and promotes smooth collaboration for businesses. As firm believers in the power of emerging tech and software, the company was looking for a partner to realize an international website for its markets. We collaborated closely with branding agency Verve to roll out Caya’s new international platform in just 14 days.
Optimizing the Macro Funnel
We took a deep dive into Sambrosa's user experience, identifying opportunities to make each visitor journey clear and effective
Funnel Simplification
We removed unnecessary contextual pages that added noise rather than value, and ensured every journey across the website pointed to the product page as the destination—simplified and straight to the point.
A Smarter Product Page
Instead of having different pages competing with each other for conversion, we created one smart product page, featuring all the necessary details and options customers needed.
Flexible Purchase Options
To support both new and returning customers, we innovated by offering a way to buy a one-time product or add a subscription seamlessly, adding flexibility to their purchasing decisions.
Uplifting Their Brand Language
To align with the new smart strategy, we made sure the visual identity matched the efficiency of the website.
Principle-Driven
We used brand principles to guide our design decisions, creating a clear strategy that brought Sambrosa's vision to life and communicated it effectively to visitors.
Visual Uplift
We delivered an uplift of Sambrosa's visual language, refreshing their brand identity to feel modern and approachable.
Enhanced Packaging Shots
We created high-quality packaging shots, together with Sandor van den berg, to make their products look irresistible.
Instant + Shopify = No-Code Efficiency
Using Instant combined with Shopify, we built a streamlined, efficient no-code environment for Sambrosa.
From Figma to Instant
We built a flexible design system in Figma and seamlessly translated it into Instant, enabling rapid iteration between tools and fully leveraging the no-code capabilities for efficient development.
Foundational Section System
We provided Sambrosa with a solid foundational section system to create landing pages with ease.
Faster Page Creation
A solid design system allows Sambrosa to edit pages 50% faster, which makes small edits as easy as they sound
Challenge & approach
With Verve taking care of the design, we handled the development and integrations. This consisted of translating Verve’s branding and digital foundation into a platform with interactive elements that would help Caya serve its international customers. The main challenge? To get it done in time.
Empowering ownership through design systems
What works today might need to evolve tomorrow. A high-conversion website is only as powerful as its ability to adapt, test, and optimize when needed. With our design system, Tunify gained full control to drive and sustain their digital growth.
Pure no-code flexibility
Built in Webflow, the design system allows marketers to create and customize landing pages effortlessly, without developers.
Reusable branded components
Pre-built Webflow components streamline page creation while maintaining a consistent brand identity.
Personalized Tutorials
Step-by-step video guides empower the team to manage updates, create new pages, and optimize content independently.
Data-driven control
Integrated with Google Analytics, and HubSpot, the system delivers actionable insights, empowering Tunify to refine user journeys and boost conversions—independently or with our support.
Our process
With smart workflows and no-code, we were able to majorly speed up the process. Which is one of the reasons that Caya chose to work with us - we’re not only fast in the way we work internally, but also in what we produce. Within 2 weeks, we were able to roll out our product internationally to European and international markets. Our secret? Clear, smart, asynchronous communication (and the help of tools like Asana and Slack) to keep focus time high and any unnecessary noise out.
A design that
drives conversions
Beautiful design is only one part of the solution. The system was built to convert visitors into free trial users.
Insights-driven design
Workshops and the 'Jobs to be Done' framework helped us shape better user journeys and create personalized landing pages for different audiences, like gyms, retail and hospitality.
Conversion-focused wireframes
We mapped visitor journeys to guide users seamlessly toward starting a free trial.
Enhanced user experience
A refreshed visual design elevates the brand while prioritizing usability and clarity.
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Supporting
international growth
The key to Tunify’s global expansion
lies in localizing the user experience.
Dynamic localization
Visitors can switch seamlessly between languages and regions (e.g., Dutch vs. French for Belgium).
Region-specific content
Tunify’s website adapts to show relevant artists, testimonials and much more based on the user’s location, ensuring a personal experience and improved conversion funnel.
Seamless data flow
Cookie data integration ensures marketing data is connected with their external tool to improve sign-up flows and personal experiences.
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The outcome
Even within a short time frame, we were able to build a robust, sophisticated platform that leverages no-code and automation to align with Caya’s larger mission. With the Geo Targetly tool, we were able to localize content on the platform for multi-language functionality. As well as this, we also made it possible for Caya to adjust features per target group which allows the company to present the right content to specific locations.
We also included interactive elements such as Lottie animations, and made it possible for users to adjust and build pages themselves with clear Webflow documentation in our components library. Smart, functional, and above all - it looks really, really good.
Don't just take our word for it
"The team quickly understood our business requirements and were proactive and flexible with our ongoing support and developments. You can definitely trust them for complex project requirements as they are top-notch in their field and we can only recommend it."
Arnaud Barbezat
Want to know more about our way of working?
Erwin Luijendijk
