Boosted Sambrosa's conversion from 2% to 6% with Instant & Shopify
In just 4 weeks, we boosted Sambrosa's conversions from 2% to 6% with a no-code strategy.
Sambrosa, a leading rest aid brand, came to us with a tight deadline—to improve their e-commerce store before a national event that would bring, in a couple of days, over 150,000 visitors to their site.
We optimized their marketing funnel, uplifted their brand visuals, and delivered a no-code design system that simplified their entire digital journey.
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Optimizing the macro funnel
We took a deep dive into Sambrosa's user experience, identifying opportunities to make each visitor journey clear and effective
Funnel simplification
We removed unnecessary pages that added noise rather than value, and ensured every journey across the website pointed to the product page as the destination.
A smarter product page
Instead of having different pages competing with each other for conversion, we created one smart product page, featuring all the necessary details and options visitors need.
Flexible purchase options
To support both new and returning customers, we created a way to buy a one-time product or add a subscription seamlessly, adding flexibility to their purchasing decisions.
Uplifting Sambrosa's brand language
To align with the new smart strategy, we made sure the visual identity matched the efficiency of the website.
Principle-driven
We used brand principles to guide our design decisions, creating a clear strategy that brought Sambrosa's vision to life and communicated it effectively to visitors.
Visual uplift
We delivered an uplift of Sambrosa's visual language, refreshing their brand identity to feel modern and approachable.
Enhanced packaging shots
We created high-quality packaging shots, together with Sandor van den berg, to make their products look great.
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Instant & Shopify are the perfect match
Using Instant combined with Shopify, we built a streamlined, efficient no-code environment for Sambrosa.
From Figma to Instant
We built a flexible design system in Figma and seamlessly translated it into Instant, enabling rapid iteration between tools and fully leveraging the no-code capabilities for efficient development.
Foundational section system
We provided Sambrosa with a solid foundational section system to create landing pages with ease.
Faster page creation
A solid design system allows Sambrosa to edit pages 50% faster, which makes small edits as easy as they sound
Challenge & approach
Empowering ownership through design systems
What works today might need to evolve tomorrow. A high-conversion website is only as powerful as its ability to adapt, test, and optimize when needed. With our design system, Tunify gained full control to drive and sustain their digital growth.
Pure no-code flexibility
Built in Webflow, the design system allows marketers to create and customize landing pages effortlessly, without developers.
Reusable branded components
Pre-built Webflow components streamline page creation while maintaining a consistent brand identity.
Personalized Tutorials
Step-by-step video guides empower the team to manage updates, create new pages, and optimize content independently.
Data-driven control
Integrated with Google Analytics, and HubSpot, the system delivers actionable insights, empowering Tunify to refine user journeys and boost conversions—independently or with our support.
Our process
A design that
drives conversions
Beautiful design is only one part of the solution. The system was built to convert visitors into free trial users.
Insights-driven design
Workshops and the 'Jobs to be Done' framework helped us shape better user journeys and create personalized landing pages for different audiences, like gyms, retail and hospitality.
Conversion-focused wireframes
We mapped visitor journeys to guide users seamlessly toward starting a free trial.
Enhanced user experience
A refreshed visual design elevates the brand while prioritizing usability and clarity.
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Supporting
international growth
The key to Tunify’s global expansion
lies in localizing the user experience.
Dynamic localization
Visitors can switch seamlessly between languages and regions (e.g., Dutch vs. French for Belgium).
Region-specific content
Tunify’s website adapts to show relevant artists, testimonials and much more based on the user’s location, ensuring a personal experience and improved conversion funnel.
Seamless data flow
Cookie data integration ensures marketing data is connected with their external tool to improve sign-up flows and personal experiences.
Want to know more about how no-code can benefit you?
The outcome
Our work delivered measurable value for Sambrosa, highlighting the benefits of a no-code approach for e-commerce achieved in just 4 weeks:
Conversion Rate Boost
Improved conversion rate from 2% to 6%, exceeding industry benchmarks.
Efficient Page Creation
A design system that enabled 50% faster page creation and edits, making content updates seamless.
Enhanced User Experience
Simplified user journeys and flexible purchase options that drove more conversions and improved customer satisfaction.
Don't just take our word for it
I can only highly recommend Cut the Code. When they came in they brought structure, business insights and common sense into our project. We had very ambitious deadlines and Cut the Code exceeded our expectations. They were able to build a beautiful user friendly Shopify website in a very short period of time. Having worked with many web developers and digital agencies in the USA in the past few years, this has been the best experience for our team.
Suzanne van der Kuil Kabbara
Want to know more about our way of working?
Erwin Luijendijk
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